$WHACKD

Soooo I have a Samsung TV, and we all know damn well they (along with every other thing that requires wifi) uses targeted ads. But recently I've been noticing more ads that are promoting enlisting to the military. Sooo I went from getting Biktarvy and dating app ads (I'm bi) to U.S. Navy and U.S. military ads. Just curious to see if anyone else has been experiencing something similar or is it just me. I am aware that the military as a whole has been having recruitment number being low but the amount of ads I'm getting now feels a bit excessive.

Thoughts? Opinions? Theories?